Tuesday, November 11, 2008

Economy Does Not Have To Be A Hardship For Benefits

We cannot escape a tough economy. The hardships affects all of us and each season seems to bring a little tougher times in 2008. Some organizations have cancelled their large fundraisiser believing that throwing in the towel to the ecomomy is better than trying harder to find new money. Well, I am here to tell you that yes, the economy has affected market price but it has not stalled giving.

In 2008, non-profits who invested in a certified benefit auctioneer specialist that would educate their committee in order to make more money, made a lot more money. I have never conducted an auction where the organization did not exceed its funding goal. How can that be in an economy that is hammered by job loss, foreclosures and bank closings?

This past weekend I conducted auctions for The Cleveland POPS Orchestra and The Great Lakes Historical Society. On back-to-back evenings these wonderful organizations had rather small attendance. The POPS had about 200 and the GLHS nearly 150 supporting guests. How can an organization get a lot out of a little? They did it by applying Auction brio services. The Cleveland POPS Orchestra's G-Clef Ball made more money in 10 minutes of their live auction than they had in 3-hours in last years auction without Auction brio. In a rough economy, they set a record in raising funds. The Great Lakes Historical Society set sail with a new live auction record too!

The economy does not have to be a hardship for benefits. By teaming with Auction brio, it remains an opportunity to raise more money.

No comments: