When I speak to an organization for the first time, I ask them about the previous years events. If they had a live auction I ask, was it successful ? Did you exceed your goal? Were guests entertained? Did they comment on how much fun they had or how much you raised? How many participated? Did items go for market values? By understanding what happened in the past is an indicator of what could happen in the future, good or bad.
Many organizations have bad experiences with live auctions. Some are poorly organized. Most are conducted by non-professionals that have no concept of market value and will cost the organizations tens of thousands of non-raised dollars. A bad experience can be a bear to repair. All organizations want to make more money, but many do not want a "long live auction". They want 5 items and make $50,000 dollars. I ask if they have the audience that will support 5 items that will average $10,000 a piece. Every one of them will say no. So, how do they propose the auctioneer will raise $50,000 with 5 items? The most important question is, how much do you want to make? As a certified benefit auctioneer specialist I will evaluate the answers and then start enhancing the live auctions. Contact Auction brio to make the most at your gala or event.
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