After working in the broadcast television industry for twenty-three years, you know the power of a "tease". A tease is that final :20 seconds before a commercial break that will hook the viewer into staying around for the next 3-minutes of commercials to see the story you teased.
Auction brio insists you do the same for your event. Tease your guys into inquiring more about your event, your live auction trips, the Fund-A-Need, raffles and more. It's entertainment. Make them curious about what they will be giving to at your gala.
Check out auctionbrio.com and see the success we've had with creating a tease that produced more money and bidding at benefit auctions.
Wednesday, March 27, 2013
Tuesday, March 26, 2013
Let Them Eat Cake After Buying It At Auction
Last year I conducted an auction for a new client and discovered a silent auction item that became an obvious live auction situation for this year's event.
A pastry chef donated 6 gourmet cheesecakes that had guests fighting for that last bid to win a taste of these beautiful desserts that could feed an entire table of ten. The highest cake went for $70 dollars but it was the potential competition in a live auction that I knew could generate more money for my client.
This year, we made it a production. In a 1950's themed event, we started the live auction by cutting the lights and having Elvis lead in the cake procession from the back of the room to the stage. Elvis danced and his music rang throughout the room. Students from the school walked throughout the room showcasing the delicious desserts amongst the guests.
I sold the cakes as choice. I auctioned the chance to have first choice of the cake you desired if you won the highest bid. The guests reacted with raised paddles. The coconut went first at $255 dollars. Another bidder matched the $255 for the peanut butter chocolate cake. I then sold three more at $160 each and finished with a chocolate Mousse at $80 dollars. In a matter of 2-minutes, I sold 6-gourmet cakes for $1,070 dollars. It hundreds of dollars, it eclipsed the silent auction total from a year ago and guests commented how fun it was participating in the dessert auction.
Looking for more ideas to maximized your opportunities to raise more money? Follow me on Twitter @auctionbrio.
This is what we are doing for others, see what we can do for you.
A pastry chef donated 6 gourmet cheesecakes that had guests fighting for that last bid to win a taste of these beautiful desserts that could feed an entire table of ten. The highest cake went for $70 dollars but it was the potential competition in a live auction that I knew could generate more money for my client.
This year, we made it a production. In a 1950's themed event, we started the live auction by cutting the lights and having Elvis lead in the cake procession from the back of the room to the stage. Elvis danced and his music rang throughout the room. Students from the school walked throughout the room showcasing the delicious desserts amongst the guests.
I sold the cakes as choice. I auctioned the chance to have first choice of the cake you desired if you won the highest bid. The guests reacted with raised paddles. The coconut went first at $255 dollars. Another bidder matched the $255 for the peanut butter chocolate cake. I then sold three more at $160 each and finished with a chocolate Mousse at $80 dollars. In a matter of 2-minutes, I sold 6-gourmet cakes for $1,070 dollars. It hundreds of dollars, it eclipsed the silent auction total from a year ago and guests commented how fun it was participating in the dessert auction.
Looking for more ideas to maximized your opportunities to raise more money? Follow me on Twitter @auctionbrio.
This is what we are doing for others, see what we can do for you.
Tuesday, March 19, 2013
Mark Schroeder BAS, CES Attends Year II of CAI Certification Classes
Mark Schroeder BAS, CES is about to complete his second year of CAI designation classes.
It takes being selected by your peers, then three years of dedication to attending classes at Indiana University for a professional auctioneer to earn their CAI Certification as a member of the National Auctioneers Association. It is an elite group of just 1000 auctioneers in the world who hold this certification.
Here is the description of the Certified Auctioneers Institute designation from the NAA:
"As the auction profession continues to grow and a wider variety of clients begun using services, the CAI professional designation is becoming increasingly important.
Designation holders have the knowledge and skills necessary to provide high quality services to all types of clients. In addition, their designation indicated to attorneys, trust officers, government officials, financial planners, and others who seek the services of well-qualified auctioneers, that the CAI designation holder is an astute business person who upholds the highest professional standards."
What this means to Auction brio clients is that Mark will have enhanced his education in the auctioneer profession to it's highest level.
This is the dedication Mark has to his expertise of his field. Auction brio clients will be the beneficiaries of his commitment to being a leader of the benefit auction business.
It takes being selected by your peers, then three years of dedication to attending classes at Indiana University for a professional auctioneer to earn their CAI Certification as a member of the National Auctioneers Association. It is an elite group of just 1000 auctioneers in the world who hold this certification.
Here is the description of the Certified Auctioneers Institute designation from the NAA:
"As the auction profession continues to grow and a wider variety of clients begun using services, the CAI professional designation is becoming increasingly important.
Designation holders have the knowledge and skills necessary to provide high quality services to all types of clients. In addition, their designation indicated to attorneys, trust officers, government officials, financial planners, and others who seek the services of well-qualified auctioneers, that the CAI designation holder is an astute business person who upholds the highest professional standards."
What this means to Auction brio clients is that Mark will have enhanced his education in the auctioneer profession to it's highest level.
This is the dedication Mark has to his expertise of his field. Auction brio clients will be the beneficiaries of his commitment to being a leader of the benefit auction business.
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