Sunday, April 21, 2013

Raising more with 100 Less? Oh Yes.

Last night I conducted a benefit auction that had 100 fewer guests than attend last year. But incredibly, more money was raised last night than last year with more people. What made the difference?

It was likely two things. First the presentation of the Fund-a-Need was perfectly planned and executed prior to the timing of the "ask." The effectiveness was immediate because hands went up immediately as I asked for high end donations. Every level of the ask was received with numerous bid cards in the air.

Secondly, the right people were in the room supporting the cause. My client worked hard to be assured that givers were attending their event. Less people was more money because these two important factors merged to result is record fundraising evening.

This is what we are doing for others, see what Auction brio can do for you. Auctionbrio.com.

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