Monday, June 10, 2013

What's Hot at Auction brio Benefit Auctions

Following the question of "what are your services fees," this is the second most asked question by customers and clients, "what is hot at Auction brio benefit auctions?"

What's hot?

That is easy to answer. What's hot is what sells with your guests. Just because an item or a package sold well at an event a committee saw a year ago, does not mean it will sell well at your event. Your audience is unique to your learning institution, organization or mission. At a high school auction, I can sell a one year tuition grant to a college for $13,000 dollars. That's outstanding, the fit is perfect. That would  not work at an organization that is raising money for children's safety. Clearly it's not a match.

What do YOUR guests like to buy? What motivates them into participating in your live auction?

I have a client that the entire live auction is comprised of vacation trips. This group enjoys bidding on fun trips, so we fuel the fire. Auction brio works with the committee to enhance the trips to generate a wow factor. I want guests to open their programs and say "wow, where did they get this trip?" All trips are not hot, but ones that are to unique places or exceptional experiences take live auction bidding to record heights.

Make your benefit auction, hot. Make it the cannot miss fundraiser of the summer or the fall.

This is what we are doing for others, see what we can do for you. www.auctionbrio.com.

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