As 2008 nears an end, nonprofit and charity organizations are looking for holiday cheer in generous donations. A little extra at this time of year can go a long way to satisfy needs. But if donations shrink this holiday season, how will charities cope as demand for dollars rise?
The primary reason people support charities is due to an attachment with the cause. Now is the time to reinforce the message of what their donation will do for your organization. For example, if money is needed for hiring a new employee, tell donors that with their donation, the hiring of a new staff member will solve many needs. List the numerous benefits that new employee will resolve for the organization. I have conducted many nonprofit auctions that do not inform their generous guests of what happens to all the raised money. I have had organization presidents tell me that their gala is not the time to talk business, this is a party and time to have fun! Talk about missing a huge opportunity to let donors understand the cause!
No matter what economic time we face, I always tell organizations to deliver the mission message. Charity begins at home, but you are also part of the family.
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