Alzheimer's Association Cleveland Area Chapter Night of a Thousand Lights Raises Record Funds

The Alzheimer's Association Cleveland Area Chapter had hired a professional auctioneer in the past but "was not going back to him again." I don't knock other professionals but I can quote a client. The Alzheimer's Association was looking to raise more money than they had in the past. They only had a Fund-a-Need auction and a silent auction. No live auction. I had one focus and that was to elevate their Fund-a-Need auction to where it had never reached before.

After my initial meeting which was an interview to see what I do differently from their last auctioneer, I was contracted through over the phone conversations and a Services Solutions document. I conducted all of my business with them over the phone until a month prior to their event where I flew into Cleveland and met with everyone involved in the gala. It is that important to me for my client to meet with me face to face and for me to get know them better as their on stage agent the night of the event.

It was a terrific meeting. We discussed their past, but more importantly we discussed their missed opportunities and the introduction of new strategies and ideas that would help them raise more money before the event and at the event. I asked a lot of questions so I could learn more about my client and how I could help them elevate their expectations and results.

The gorgeous event was held at Executive Caterers at Landerhaven. I followed a beautiful testimonial from a young woman who's father is battling Alzheimer's Disease. She was inspiring and had a beautiful PowerPoint presentation which supported her story about her dad.

I followed her to present the Fund-a-Need. It started with people raising paddles at levels the organization had never received before. It just caught fire. Guests raised so many paddles my clerks were having a tough time writing down the numbers! It was a tremendous evening of giving. We erupted past the goal and keep raising more money. When it ended, we have raised a record amount and Auction brio was proud to have helped them do so.

Mark Schroeder CAI, BAS, CES and Auction brio is proud to have raised tens of thousands more dollars for the Alzheimer's Association Cleveland Area Chapter. Congratulations and lets do it again next year.